Secrets of Press Release

WHY IS PRESS RELEASE SEO IMPORTANT?

Press release SEO can also indirectly help website SEO. Although links in a press release don’t directly improve website SEO, journalists may choose to use those links in their stories. A website’s ranking in Google, Bing, and other search engines is partly based on which other websites link to it. The quantity, quality, and relevance of links are important in website SEO, and press release SEO can be an effective way to get authoritative news sites to link to your site.

OPTIMIZING YOUR PRESS RELEASE
To learn how to optimize a press release, ask six classic questions—Who, What, Where, When, Why, and How:
• Who uses news search engines?
• What news search terms are they likely to use?
• Where do you put these terms in your press release?
• When should you add links to your press release?
• Why do you need to publish your release beyond your website?
• How do you measure the results of press release SEO?

Points Must be remember During publishing Press Release For SEO Services

1.)Press Release Title:
Must be under 100 characters (with spaces)
Should include one keyword
Must be newsworthy and not salesy.

2.) Press Release Subtitle/Summary
Must be less than 240 words
Should include 2 keywords
Should make me want to click through

3.) Press Release Body
Should be around 400-500 words
Should include 3 keywords
Copy must not be opinionated or promotional, but factual
Written in 3rd party, they not we
Can contain 1 or 2 quotes

4.) Press Release About The Company
Company Name
70-75 Word Company description including 1-2 keywords
Link to website full http://www.abc.com
5.) Press Release Media Contact
Media Contact Name
Company Name
Physical address
Website URL
Email address
Phone Number

After Your Press Release Is Live
•Share on Social Media Profile sites: Facebook, LinkedIn, etc.
•Share on Social Media Bookmark sites: Digg, StumbleUpon, etc.
•Add it to local online sites like newspapers, chambers, publications
•Ping it – pingler.com, pingomatic.com, pingmyblog.com
•Write a blog post about your latest news and link to it
•Add your press release to your website (change at least 30% first)
•Set up Google Alerts