The Hummingbird in SEO update was specifically targeted at better understanding and breaking down long search phrases and questions in order to arrive at results that better match the intent of questions.
Though Hummingbird applies to a much wider body of keywords than
Penguin and Panda, this shift that affected 90% of search queries (by Google’s estimation) happened in a relatively unnoticed fashion versus the tumult surrounding Penguin and Panda.This is likely because the traffic affected by Hummingbird’s improvements,
while making up a huge percentage of the unique search phrases used by Google search visitors on a daily basis, constitutes very low volume compared to the shorter phrasestargeted, monitored, and seen by most brands and siteowners.
How Does the Hummingbird update works ?
With this new algorithm Google is much more able to understand the meaning of a sentence and return results to far more complex search queries. In the past Google analysed keywords individually and tried to match those individual keywords to the content of the site, but as search queries evolved, so has Google.
With Hummingbird, Google is also much more capable of understanding the context around a search query. If you search for shops “around you” it will know where you are located and it will display results accordingly.
For example, if I was to search for “Where can I buy Polo shoes around manchaster?” in the past the emphasis would have been given to “buy”, “Polo” and “shoes”, thus displaying the Polo’ homepage. However, with Hummingbird, Google is now able to understand that I am looking for a location related to Polo shoes in manchaster and it is returning the Polo store finder page as a first result.Under standing this update helps the user in SEO Services
Learn about SEO Techniques & web design 