1.) Local Search:-Local business listings –including a Google Map showing where the business is –are offered to any business with a physical address. These listings can generate profits for businesses that have more than one physical location because potential customers who intend to pay a visit to a business premises are more likely to click on a map listing than on a link to a website.
How to implement Local Search?
Google, Yahoo and Bing each have a different submission process:
Google: http://www.google.com/local/add
Yahoo: http://listings.local.yahoo.com
Bing: http://www.marketlocation.com/changereq
Note: Microsoft Bing is still streamlining its submission process so for the time being you should continue to use Bing’s Market Location service to post your business listings.
2. News Feeds:- Any website can host an up-to-date news feed containing original news articles and current industry news. Google and Bing crawl web sites’ news feed pages for the latest news and will publish articles on their SERPs when people search using the appropriate keywords. Under the right circumstances, the increase in traffic from providing news on target keywords can be astronomical. At the launch of the Hollywood blockbuster Avatar, a website carrying a trailer video and publishing news about the movie supposedly generated over nine million visits in three days.
3.) Blog Content:-Google places great significance on blog content and enables users to search blog content specifically. By creating and optimizing one or several blogs companies can increase the number of results that appear against their preferred keywords on the SERPs. Blog content offers more than just extra listings on the SERPs however:
•search engines treat blogs as if they are websites which makes blogs very good for link building
•by allowing people to post comments on your blog you create additional, user-generated content for the search engines to crawl
4.) Brand Refinements Brand:-Refinements is Google.com’s latest search enhancement (still to be released on Google.co.uk). Certain keyword or key term searches (‘DVD player’, for example) will prompt Google to generate a list of the top five brands associated with that keyword or term. Appearing in Brand Refinements listings is important because:
•these links appear above position one on the SERPs
•brands that are listed as Google’s “Favorites” will undoubtedly see higher conversion rates.
5.) Shopping Results:-Google, Yahoo and Bing (among others) enable companies to upload their entire product database into their comparison engines. This is a huge boon to ecommerce sites as they can submit detailed information about their products to Google directly without having to wait for their SEO pages to be crawled and listed.
How to implement Shopping Result?
This service is by request only. Owners of ecommerce sites must submit a formatted product feed to the search engine:
Google:
http://base.google.com/support/bin/answer.py?hl=en&answer=59556
Yahoo:http://advertising.yahoo.com/api/signup/
Bing/Ciao:http://www.ciaogroup.com/index.php?id=265&L=1
6.) Video Screenshots
Video content has become of major interest to the world of SEO, triggered by Google’s decision to include video content in its SERPs. Brands may now take top SERP positions by creating relevant, interesting video content that promotes their services and products. By publishing video screenshots on its SERPs, Google draws the customer’s eye past the traditional text listings to the prime video listing.Brands can achieve this in three ways:
•YouTube video submission, the easiest and fastest way to create video content for SEO. However, Google will link to the content on YouTube, not on the brand’s own site;
•Video XML feed, best for sites that have multiple videos across multiple pages;
•Video meta tag optimization, the most
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