Improving Your web presence and performance of your website is not that easy as you think but yes it is easily possible when you focus on Seo techniques and how efficiently you use these techniques while developing your website. Technical SEO is everything related to a page and a website that is under the direct and usually immediate control of web developers and webmasters. The off page Seo focus on the content marketing, link building and social sharing, which are not under the direct control of developers and webmasters.
We are Indian based software development company in Delhi Provide web development and Seo Services in delhi. We focus on the various factors and techniques helps you to develop your website Seo friendly.
.1.)Design architecture SEO friendly: Restrict the number of categories to low numbers that make sense to your users, keep a flat hierarchy and make sure that your conversion pages (products, SKUs, etc) are as few links away from the home as possible. You have to avoid the page rank leakage .This is possible only you Avoid a tree structure with complex, deep or duplicated branches. Usually, but not always, the home is the page with the highest Page Rank of a website. The Page Rank is diluted with every level down the structure of categories and sub-categories. When there is duplication, the Page Rank is wasted.
This fig represents part of a lean architecture of 2 levels below the homepage. The symbol “?” indicates sections of the path that are facultative if there is a value for that variable. The symbol # is a character hash on the URL path.
2.) Speed optimization of the code :Analyze your WebPages as you code them with tools such as YSlow and implement its recommendations. Minimize server-client traffic paying attention to few quick wins such as
a.)Aggregate and compress CSS
b.) Defer the parsing of unneeded JavaScript until it needs to be executed
d.)Minify HTML. E.g. Twig is a template engine for PHP that features spaceless capabilities. You can find it at http://twig.sensiolabs.org/doc/tags/spaceless.html
3.) Avoid frames and Flash:Search engines cannot read Flash and they often skip frames. Images, videos are challenging at best for search engines. Google has trouble dealing with dynamically generated DOMs whose URLs contain session IDs in the path. Try to use readable text rendered on HTML as your preferred format. You can also get pdf, doc and txt files indexed on Google if you link to them. Use a text browser like w3m or lynx to get a closer picture to what search engines “get” your content in the sequential order they crawl your WebPages.
4.) Link your internal pages sensibly :Densely connected graphs make crawling bots’ job easier in principle because they can jump from node to node via multiple edges spreading through the whole network. Following this rationale, the more links you can insert on one page to the rest of the pages of the website, the better. Avoid however linking to dozens of internal pages unless they are strictly relevant and genuinely useful to visitors. Search engines learned to discern the value of internal links by context, their topology and co-occurrence with other links on the same page. Just like users, search engines disregard any excess of links on-page
5.) Number of internal links:Help users find their way around with navigation facets, breadcrumbs, menus and relevant pages. Restrict the number of internal links on each page to a reasonable number. It is commonly accepted that 100 links or more on a page (either internal links or outgoing ones) are, as a rule-of-thumb, an excessive number of links.There is not however any clear-cut maximum and minimum limits of links; they depend on the nature of the business or on the value proposition of the website.
6.)Prevent Canonicalization: Duplication of content often occurs when sites render the same content on different URLs. The software of popular Content Management Systems (CMS) like WordPress and wiki tends to create duplicated content by way of categorization (archive, pages, categories, tags) or formatting (web, printable, feed). E-commerce sites may incur in duplication by indexing URLs with multiple parameters (session IDs, shopping cart and checkout parameters, etc).
7.) Upload sitemaps to search engines :Help Google find your content when you launch a new website or when you implement significant changes to it by supplying both HTML and XML sitemaps. Best is HTML sitemap but it does not work for large websites. Set up and follow a simple policy to let Google know when you renew your content.
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